Salesforce’s latest feature, Agentforce, promises to change how businesses use AI to handle tasks across various roles. Whether creating personalized marketing campaigns or helping sales teams manage territories, Agentforce offers some exciting possibilities. But how does it work, and what does it mean for your business?
What is Agentforce?
Agentforce lets you build AI agents using plain language and job descriptions. These agents can perform various tasks, making life easier for teams across departments. The tool comes with a few key components:
- Agent Builder: This is where you create the AI agents.
- Agent Actions: Tasks the agents can perform.
- Prompt Builder: Fine-tunes how the AI responds using your specific data.
One of the standout features of Agentforce is that it now leverages your actual company data to provide more relevant outputs. But here’s the thing: if your data is messy, Agentforce isn’t going to work as well. Clean data means better results.
Clean Data is Everything
Before you get too excited about AI agents, there’s one critical piece: garbage in equals garbage out. Agentforce will only make those problems more evident if your data is everywhere. Clients must prioritize cleaning up their data and automations to get the most out of this new tech. As I like to say, “You want a cool new toy? Clean your room first.”
The Role of Consultants
While Agentforce is powerful, the key to making it work lies with us—the consultants and solutions engineers. Our ability to configure these tools properly is more important than ever. AI is only as bright as the setup behind it, so the better we are at configuring the tools and leveraging the data, the more value businesses will get. In other words, Agentforce will only shine if we do our jobs well.
Is It Worth the Investment?
Agentforce is exciting, but it’s not cheap. With costs starting at $500 per user and some implementations nearing half a million dollars, it’s a serious investment. That said, Salesforce offers free certifications and plenty of training through Trailhead to help teams get up to speed. Now is the time to start learning if you’re serious about making AI a part of your Salesforce strategy.
The Bottom Line
Agentforce can make a significant impact, but only for businesses with clean data and the correct setup. The takeaway? Clean your data, trust your consultants to configure it well, and prepare to see how AI can elevate your Salesforce game.